Blog

Career Advice

Exploring Diverse Career Pathways in Marketing Across Various Industries

Marketing is a part of virtually every industry we see today. While the core theory of marketing remains consistent (years later, we are still referring to the 7 P’s), the strategies, tactics and focus areas of our work vary from industry to industry.

Career Advice

The Nature of Mentoring: What it is and what it isn’t

Have you been thinking about applying for the MWI Mentoring Program, either as a volunteer mentor or as a menter. Are you wondering if this is the program for you? What should you expect? And what does a mentor do?

Career Advice

Resilience in Redundancy

We were joined by Suzie McInerney, CEO of Six Degrees Executive, back in 2020 for a virtual event to discuss the important topic of remaining resilient when being faced with a redundancy.

Career Conversations

Career Conversations with Nikole Duong

Welcome to another instalment of our ongoing series, featuring Marketing Women talking about their careers. Nikole Duong is the Public Relations Manager at Uniqlo and

Career Advice

Personal Branding: What is it and why is it important?

You may have come across the term ‘Personal Branding’ at some stage during your career and thought to yourself: What is a personal brand? And why is it important? In anticipation of our upcoming ‘A Masterclass on Personal Branding’ event, we sat down with Personal Brand Specialist, Fi Mims, to find out these answers and the benefits of personal branding.

Marketing Trends

Marketing: To use AI, or not to use AI?

To help us understand both sides of the debate within the marketing profession, we decided to go straight to the source and asked ChatGPT to summarise it for us. The Result: A very balanced, succinct, and thorough response actually!

Career Advice

Mentor Profile: Kassandra Humphreys

Have you been thinking about giving back in some way this year? And focussing more on your own professional development?  Mentoring with Marketing Women Inc in our September 2023 intake might be the perfect opportunity for you to do both.

This is what happened to Kassandra Humphreys, Head of Marketing, Australia and New Zealand for IG Group, a global leader in online trading and investments, when she volunteered as a mentor for the MWI Mentoring Program.

Career Advice

The Importance of a Mentor

What do Mia Freedman, Jacinda Ardern and Oprah have in common?
Not only are all three women incredible leaders who are successful in their respective careers, but they each also had a mentor.

Career Conversations

Career Conversations with Gill Victor

Gillian Victor is the National Manager Marketing and Engagement for Able Australia, a leading disability and community supports provider. After participating as both a mentor and mentee in MWI’s Mentoring Program, in 2022 she joined the committee as one of the leads for our mentoring program.