Exploring Diverse Career Pathways in Marketing Across Various Industries
Marketing is a part of virtually every industry we see today. While the core theory of marketing remains consistent (years later, we are still referring to the 7 P’s), the strategies, tactics and focus areas of our work vary from industry to industry.
The Nature of Mentoring: What it is and what it isn’t
Have you been thinking about applying for the MWI Mentoring Program, either as a volunteer mentor or as a menter. Are you wondering if this is the program for you? What should you expect? And what does a mentor do?
Resilience in Redundancy
We were joined by Suzie McInerney, CEO of Six Degrees Executive, back in 2020 for a virtual event to discuss the important topic of remaining resilient when being faced with a redundancy.
Personal Branding: What is it and why is it important?
You may have come across the term ‘Personal Branding’ at some stage during your career and thought to yourself: What is a personal brand? And why is it important? In anticipation of our upcoming ‘A Masterclass on Personal Branding’ event, we sat down with Personal Brand Specialist, Fi Mims, to find out these answers and the benefits of personal branding.
Mentor Profile: Kassandra Humphreys
Have you been thinking about giving back in some way this year? And focussing more on your own professional development? Mentoring with Marketing Women Inc in our September 2023 intake might be the perfect opportunity for you to do both.
This is what happened to Kassandra Humphreys, Head of Marketing, Australia and New Zealand for IG Group, a global leader in online trading and investments, when she volunteered as a mentor for the MWI Mentoring Program.
The Importance of a Mentor
What do Mia Freedman, Jacinda Ardern and Oprah have in common?
Not only are all three women incredible leaders who are successful in their respective careers, but they each also had a mentor.
A Redundancy is an Opportunity
The word redundancy can suddenly make us hold our breath and feel like the world is caving in! But it doesn’t have to be that way. Read on for some tips and a preview of our upcoming event with Suzie McInerney.